Syllabus For Retail Class 9th

GOOD  MORNING  STUDENTS !
WELCOME  TO  MY  RETAIL CLASS.

Welcome to the new academic session 2020-21.The current situation has kept us all indoors but  I look forward to your interaction with me   and  i will try to  ensure you have an enjoyable and successful year.  Make this year incredible !

I  am  Ms. Ishika Jain and  I  will be teaching  retail for  you  this  year. 

Right  now  I  wish  to  know  your names , so  you  can  type your  name  in the comments section and introduce yourself to  me. 



CURRICULUM FOR SESSION 2020-2021

    RETAIL (SUBJECT CODE 401)

JOB ROLE: STORE OPERATIONS ASSISTANT

            CLASS – IX

MARKS DISTRIBUTION 
  Theory-50 : Practical-50


COURSE OVERVIEW:

A retailer is one who stocks the manufactured goods and is involved in the act of selling to the
final customer or consumer, at a margin of profit. Retailing is the last link that connecting the
individual consumer with the manufacturing and distribution chain. It adds value in terms of bulk
breaking and providing a wide variety of goods and services to customers as per their needs.
The retail industry is divided into organised and unorganized sectors. Organised retailing refers
to trading activities undertaken by licensed retailers, that is, those who are registered for sales
tax, income tax, etc. These include the corporate- backed hypermarkets and retail chains, and
also the privately owned large retail businesses. Unorganized retailing, on the other hand, refers
to the traditional formats of low-cost retailing, like, the local kirana shops, owner manned general
stores, paan/beedi shops, convenience stores, hand cart and pavement vendors, etc.
Organised retail can be categorized by the type of products retailed as well as the by the
different kind of retail formats. The major retail formats include Department store, Supermarkets,
Hypermarket, Specialist Stores, Convenience Stores, and Kiosks. The various operations
involved in store operation and management include Store Operations, Back end operations,
Merchandising, Logistics and Distribution, Marketing, Procurement/Purchase, and Corporate
Services.
After completion of this course the learner would be able to work as store operations assistant in
organised retailing and may look after overall store operations. He/she can also motivate other
co- workers and who assist customers in finding merchandise, introduce customers to new
merchandise, and move the goods from racks to billing counters. He also serves internal and
external customers in a retail environment with respect to product receiving, movement, storage
and delivery. He needs to be physically fit to withstand working in a retail environment whilst
being customer responsive towards service delivery.


OBJECTIVES OF THE COURSE:

In this course, the students will be introduced to the fundamental concepts of Retail Management
and the career opportunities available in this field. This course provides an insight to the students
regarding various issues associated with store operation, visual merchandising, merchandising,
inventory management, retail sales etc. Class participation would be fundamental for the
development of transferrable skills.
Followings are the main objectives of this course.
 To familiarize the students regarding various dimensions of retail management and
career opportunities available in these fields.
 To develop practical understanding among the students associated with retailing through
classroom discussion/ participation and projects.
 To develop transferrable skills among the students for managing retail operation
efficiently so that they could be ready to join the retail industry.
 To provide knowledge to students in concise and understandable format so that students
could learn and apply these concepts in their career for the growth.
 To provide brief insight about floor operation, product display, product handling, inventory
management and retail sales.

SALIENT FEATURES:

 Retailing involves direct interaction among buyers and sellers.
 Across the world, the number of retail outlet is more than any other forms of the
business. India is known as nation of the shop as there are more than 13 million retail
outlets in the country.
 Retail business primarily deals with B to C market rather than B to B market. In retailing,
sales volume is comparatively large in quantity but lesser in monetary value.
 Location and lay out design of the store are critical success factor for the growth of the
store.
 Retail is very localized business and it is in transition phase; mergers, acquisition
among the retail firms are taking place across the globe.
 Retailers are developing new business format. On line retailers are growing at very high
pace and it is impacting the business of traditional store.


LIST OF EQUIPMENT AND MATERIALS:

The list given below is suggestive and an exhaustive list should be prepared by the vocational
teacher. Only basic tools, equipment and accessories should be procured by the Institution so
that the routine tasks can be performed by the students regularly for practice and acquiring
adequate practical experience.
Material Required for Store Operations Assistant:
1. Shelves for Stacking Products
2. Shopping Cart
3. Signage Board Retail
4. Offer / Policy Signage
5. Big Poster (at POS) for offer related advertisement
6. Gondola
7. Products for display (Dummy Cameras and Mobiles)
8. Danglers
9. Coupons and Vouchers
10. Carry Bags
11. Physical Bill Copy
12. Bar Code Machine
13. Customer Feedback Form
14. Safety and security equipments on site-
 Fire extinguisher
 Security cameras
 LCD screens
 Safety sign boards
 Personal protective equipments (PPE) like gloves, helmets, jackets, harness etc.
 Locking systems
15. Housekeeping equipments on site
 Vacuum cleaner
 Mops
 Cleaning chemicals
 Cleaning Robots
 Air purifiers
 Filtering machines
 Spill Absorbents
 Termite treatment
Teaching/Training Aids:
1. Computer
2. LCD Projector
3. Projection Screen
4. White/Black Boards
5. Flip Charts
6. Video and audio recorders


CAREER OPPORTUNITIES:

Retail is the sector which provides huge career opportunities to all age group of people
irrespective of qualification, gender, race and religion. Following career opportunities are
available in this field. Students can make their career in any field based on their interest and
suitability.
 Supply chain management
 Visual Merchandising
 Category Management
 Store operation
 Mall Management
 Inventory Management

VERTICAL MOBILITY:
At BBA/B.Com level, students may start their career as a business executive and they can

reach at managerial level over the period of time. For the career progression, following career
options are available in retail field.
 Retail sales executive
 Visual merchandising executive
 Retail account executive
 Store operation executive
 Executive (Logistics and supply chain).
 Executive ( Inventory management)


CURRICULUM:

Part A
Employability Skills

Unit 1 : Communication Skills
Unit 2 : Self-Management Skills
Unit 3 : ICT Skills
Unit 4 : Entrepreneurial Skills
Unit 5 : Green Skills

Part B
Subject Specific Skills

Unit 1: Introduction to Retail
Unit 2: Receiving and Storage of Goods
Unit 3: Stock Levels in Storage
Unit 4: Customer Service


Part C
Practical Work

Students to make a power point presentation / assignment / practical file / report. Instructor shall
assign them any outlet to study the elements in retailing.
Suggested list of Practical –
1. Visit to a retail store and mention your observation on different functions of the retail
store.
2. Visit your market and prepare list of at least five organized and unorganized retail formats
giving reasons for each classification.
3. Visit of a retail store and to observe and report various types of material handling
equipment deployed by the retailers.
4. Draw a chart on various staff appearance/dressing protocols deployed by the retailer.
5. Visit your market to identify, sort the detail outlet on basis of different products sold by
them.
6. Visit your market to identify various exclusive outlet and multi-brand outlet given reasons
of your choice in each case
7. Visit a local food and grocery retail outlet. Study the category of products this store offers
on the basis of a) type of product b) brand c) kind of handling
8. Visit the nearby market. Identify and sort the outlets on the basis of different types of
product being handled by each store

BELOW ARE THE LINKS OF BOOKS 

Please download the same & try to make notes.

http://cbseacademic.nic.in/web_material/Curriculum21/publication/secondary/401%20RETAIL%20IX.pdf

http://cbseacademic.nic.in/web_material/Curriculum21/publication/secondary/Employability_Skills_IX.pdf

Stay  safe  and  healthy! Have  a  wonderful  day  girls 👍 

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